How to Use a Custom Picker Wheel for Lead Generation

January 10, 20247 min readBy SpinnPick Team

Transform your marketing campaigns with interactive spin wheels that capture leads and boost engagement. Learn proven strategies to convert visitors into customers using gamification.

💰 Boost Your Marketing ROI!

Ready to revolutionize your lead generation? Create engaging spin wheels that convert visitors into customers.

🚀 Create Your Lead Generation Wheel

📈 What You'll Learn

1Why spin wheels work for lead generation
2Top 5 lead generation strategies
3Implementation best practices
4Measuring success & ROI

🎯Why Spin Wheels Are Lead Generation Goldmines

Interactive spin wheels aren't just fun—they're conversion powerhouses that tap into psychological triggers that drive action. Here's why they're so effective for lead generation:

📈Higher Engagement

Gamification captures attention 3x better than static forms. The interactive element makes lead capture feel like entertainment, not a chore.

Reduced Friction

Fun interaction feels less like a sales pitch. Users are more willing to provide contact information when it's part of an engaging experience.

🎉Creates Urgency

The excitement of "winning" something drives immediate action. Users are more likely to convert when they feel they've earned something.

📊Valuable Data

Collect insights about user preferences and behavior. Use this data to personalize follow-up and improve targeting.

🚀Top 5 Lead Generation Strategies

1

Prize Wheel Campaigns

Best for: E-commerce, service businesses, and event promotion

How it works:

Create a wheel with different prizes or discounts. Users spin to win, but must provide their email address to claim their prize.

💡 Pro Tip:

Make sure every spin results in a "win" to maintain positive user experience. Even small discounts feel rewarding!

2

Quiz and Assessment Wheels

Best for: B2B services, consulting, and educational businesses

How it works:

Create wheels that help users discover their needs or preferences. Use the results to qualify leads and provide personalized follow-up.

💡 Pro Tip:

Make the quiz results valuable enough that users want to share their email for detailed results and recommendations.

3

Product Recommendation Wheels

Best for: E-commerce, retail, and product-based businesses

How it works:

Help customers discover products through an interactive wheel that asks about their preferences and needs.

💡 Pro Tip:

Include a "Get Personalized Recommendations" option that requires email signup for detailed product suggestions.

4

Event and Webinar Promotion

Best for: Event organizers, course creators, and content marketers

How it works:

Create excitement around events by letting people spin to win early access, special seats, or exclusive content.

💡 Pro Tip:

Use the wheel to collect information about attendee interests and preferences for better event targeting.

5

Social Media Engagement

Best for: All businesses looking to grow their social media presence

How it works:

Create shareable wheels that encourage social media engagement and drive traffic back to your website.

💡 Pro Tip:

Include social sharing incentives and track which wheels generate the most engagement and leads.

Implementation Best Practices

🎨Design for Conversion

  • • Use compelling visuals and colors that match your brand
  • • Keep the wheel simple and easy to understand
  • • Make the call-to-action clear and prominent
  • • Test different prize combinations to find what works best

📱Optimize for Mobile

  • • Ensure the wheel works perfectly on mobile devices
  • • Keep the interface touch-friendly
  • • Test loading times on different networks
  • • Make sure the form is easy to fill out on mobile

📧Follow Up Effectively

  • • Send immediate confirmation emails
  • • Deliver on promises made in the wheel
  • • Use the data collected to personalize follow-up messages
  • • Track engagement and adjust your strategy accordingly

📊Measure Success

  • • Track conversion rates and engagement metrics
  • • Monitor email quality and lead progression
  • • Calculate cost per lead and ROI
  • • A/B test different wheel variations

Ready to Generate More Leads?

Start creating your lead generation wheels today. No signup required, and you can begin capturing leads immediately.

Related Articles